In today’s Nigeria, many citizens spend hours consuming content that offers little to no value-skits, gossip about personal lives, and viral trends dominate the digital space.
Meanwhile, issues that demand urgent national attention are often overlooked.
Some leaders have learned to exploit this reality. They capitalize on the gaps in public knowledge, knowing that many citizens are poorly informed, distracted, or disinterested in matters that truly affect their lives. This creates a dangerous cycle: the populace is ill-equipped to challenge poor governance, make informed decisions, or take meaningful leadership roles.
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When people feed on irrelevant content and waste their data on trivial matters, they become easy targets for manipulation. The nation suffers because the critical issues that require immediate action-economic policies, public health, security, and education-remain neglected.
It is time for Nigerians to reassess how they consume information. A society that prioritizes substance over entertainment is better prepared to hold leaders accountable and contribute to nation-building. If citizens remain absorbed in irrelevant content, the country’s growth, stability, and collective future are at risk.
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